Level three - Design

Writing my Kaupapa for Art

3.1/3.2 - Themes and Ideas + Write my Brief

Kaupapa is ‘meaning’, intention, belief, and understanding all rolled into one. In Te Ao Māori it is foundational to knowing who you are and why you are.

1. What is your preferred subject matter? (e.g. still life, people, landscapes, surrealist mash-ups, buildings...

• Figures of women and men, putting the men in feminine roll through changing their appearance or incorporating objects, etc.

1. What is the Purpose of the exploration of your art? Start with the theme you choose in the level two and three matrices and brainstorm and develop it.

• To expand the awareness of how women are treated by men and how they've always viewed the reason being the victim because they're "Asking for it"

1. Who Is Your Target Audience? Who is going to relate to this work?

• For women to relate to and feel heard and understood. For men to be skillfully aware and educated.

I will create some of the following for my brand or business:

• Logo

• posters

• Billboard

• Business cards or badges

This year I've chosen to do design again, continuing the same idea as what I began last year but was unsuccessful to finish. The same rules apply as to what to do, I need to create a company incorporating my idea. I will develop these ideas into a poster, a logo, and a website. This must fill up 3 panels this year. My idea for this year is going to be an awareness of sexual assault, inspired by another awareness "Not asking for it".

Mood Board

3.1/3.2 - Mood Board

Annotations

3.1/3.2 - Thumbnail sketches and annotations

The image's focal point is the woman's face, famously known as tilted to the left, so we get a slightly side view of her. She has different tones of a light beige on her face, shading her features, which attracts your eyes immediately as it is the only other bright color within the piece. The leading lines are the light colors from her fave traveling down to her top and fixing our gaze onto the bottom right of the piece as we see a hand holding a flower. We see the commonly used phrase in his artwork, ``Power & Equality” in thin text and the bottom of the piece placed within a red part, as he has done so before in his ¨Afrometric¨ piece. The involvement of a dove within a female sign lies within the piece's meaning and what Fairey is trying to convey. This portrait and the words ¨Power & Equality¨ connect with the well-known artist and activist Rosario Dawson. The focal point is of her from the shoulders up, and her head tilted to the left so we get a side view of her. Fairey's artwork is a call for gender equality and female empowerment everywhere but his inspiration. Fairey has used the same 3 colors within the artwork, which consists of a warm beige, a deep red, and a blue. He has skillfully separated these colors to help guide us around the piece, seeing every bit of it using his usual technique of collaging colors and using cutouts. 

The focal point is the powerful-looking womanś face in the center of the portrait with an afro outlining pulling our eyes around and down to the bold lettering at the bottom. You can see the negative space framing around her face which contrasts with the light colors to form the afro shape. The yellow-ochre border keeps everything tied together, which helps the whole piece tight as the colors flow through the entire image. Following the border, we can see more wording, ``Power to the people” which relates to the meaning behind the art which is the future withholding people's rights they deserve. The colors around these words are opposite to the ones below her shoulders, these words are red with black surrounding them whilst the ones below her shoulders are black with red writing yet still hold the same meaning and importance. The red used coinciding with the writing helps with the power these words hold. The color red is a symbol of power and love etc, spiritually, this color represents that you are ready to take action on a new goal or project and you are given the message to ¨have the courage to take action.¨ Fairey's idea for his ¨Power and Equality¨ portraits was to ensure that the awareness of gender equality and female empowerment is alive and known. This is a powerful example of that exact message, Fairey creates the black woman of the 60s equal rights era, depicted by her afro and psychedelic jewelry, which was the style back then. She raises her eyes to a future that holds the promise of equality, self-respect, and empowerment. 

The leading lines would be the lines along the woman's face created by the negative space in the background. The contrast of black and light grey contrast a distinct line that we follow down to where the two people meet. The focal point of the image is the gold-filled head positioned in the center. This image is a black and white photograph excluding the main focus. Eugenia used the method of cutting out images from old vintage magazines to use as a base picture and built from there, creating her famous surrealist feminine collages.

Annotations

3.1/3.2 - Logo Design Challenge

Level Three - Printmaking/ Oil paint

Lesson 1 - AKO | Learning outcome: What is OIL PAINT?

Waihanga | Create - 

Write a blog post that answers the following questions:

1. What is oil paint made of? Dry pigment powder mixed with refined linseed oil creates a paste that is then milled and that is your oil paint.

2. What are three benefits of painting with oil paints? Oil paints take longer to dry which provides the artist time to make changes if need be. Oil paints offer a wide range of colors and a rich color depth, and lastly, oil paint can be made into thin glazes or thick impastos. 

3. What are three disadvantages to painting with oil paints? Oil paints blend effortlessly with one another, although once the color is “muddied”, it is difficult to “unmuddy” oil paint, Linseed oil paints tend to darken or yellow with age. The slow drying time of oil paints can be a disadvantage to some artists due to those who purposely work with dry underpainting or like to use a sequence of washes in quick succession. 

4. Why do you need to prime your surface before painting with oil paints? To avoid canvas rot, it is important to prime and seal the canvas first when you are using oil paint.

5. How do you clean up your brushes and equipment after using oil paints? Using solvents such as turpentine, paint thinner, and mineral spirits is the most common way to clean brushes after using oil paint. 

6. What is the impasto technique? The impasto technique is paint that is applied to a canvas in quantities to make it stand out from the surface. 

7. What is “Imprimatura” or “grisaille” in painting? Imprimatura means “First paint layer”. It is applied so lightly that it becomes a transparent layer that allows the white background underneath to show through. 

Level Three - English - Close viewing

Mad Max: Fury Road

Music and dialogue (Jordan, Kenzie and I)

In the scene where Furiosa and Max are driving through the lovely, scorching desert, the director uses sombre depressing music while Furiosa's trauma dumps on poor Max. Music is v sad because it sounds sad probably because it's supposed to be sad. After all, the girl got kidnapped when she was young. We know she was kidnapped because she says so with her words, which is dialogue. These two film aspects correlate well because the fact that she was kidnapped is also kinda sad I guess. The director used these two aspects together to put us in a bad state of mind because we all relate to our mommy and daddy issues. 

To translate this to proper English. (My own writing)

The soft instrumental music playing in the background effectively creates a sad atmosphere as Furisoa explains her past. George Miller uses the sound of soft violins in the background of this conversation to help the audience understand that the bought up of Furiosa is a sad and difficult thing for her to discuss as she had to suffer for many years alone, along with a breathing reminder of the dark times, surround and control her life since. As the scene continues, the music instantly cuts out as Furiosa says she is looking for redemption, thus making the word sound powerful and outlining that this is something truly important to Furiosa. Moments later, the music comes back in as a low angle camera shot that is now focussed on Nuxx cuddling up to Capable, one of the wives, lost in thought. His focus switches when he notices a beetle crawling up the arm of Capable, which he allows to crawl along his finger before eating it. The use of this shot is a good representation that Nuxx, too, is looking for redemption as after he eats the bug, his expressions change, appearing sorry for what he did. This leads us to consider that his perspective on the world that he has grown to believe was all engines and vehicles is slowly changing to a world of hope. He is now learning to make his own decisions, unlike back at the citadel where all choices were from the "leader", Immortan Joe.