Level three - Design

Writing my Kaupapa for Art

3.1/3.2 - Themes and Ideas + Write my Brief

Kaupapa is ‘meaning’, intention, belief, and understanding all rolled into one. In Te Ao Māori it is foundational to knowing who you are and why you are.

1. What is your preferred subject matter? (e.g. still life, people, landscapes, surrealist mash-ups, buildings...

• Figures of women and men, putting the men in feminine roll through changing their appearance or incorporating objects, etc.

1. What is the Purpose of the exploration of your art? Start with the theme you choose in the level two and three matrices and brainstorm and develop it.

• To expand the awareness of how women are treated by men and how they've always viewed the reason being the victim because they're "Asking for it"

1. Who Is Your Target Audience? Who is going to relate to this work?

• For women to relate to and feel heard and understood. For men to be skillfully aware and educated.

I will create some of the following for my brand or business:

• Logo

• posters

• Billboard

• Business cards or badges

This year I've chosen to do design again, continuing the same idea as what I began last year but was unsuccessful to finish. The same rules apply as to what to do, I need to create a company incorporating my idea. I will develop these ideas into a poster, a logo, and a website. This must fill up 3 panels this year. My idea for this year is going to be an awareness of sexual assault, inspired by another awareness "Not asking for it".

Mood Board

3.1/3.2 - Mood Board

Annotations

3.1/3.2 - Thumbnail sketches and annotations

The image's focal point is the woman's face, famously known as tilted to the left, so we get a slightly side view of her. She has different tones of a light beige on her face, shading her features, which attracts your eyes immediately as it is the only other bright color within the piece. The leading lines are the light colors from her fave traveling down to her top and fixing our gaze onto the bottom right of the piece as we see a hand holding a flower. We see the commonly used phrase in his artwork, ``Power & Equality” in thin text and the bottom of the piece placed within a red part, as he has done so before in his ¨Afrometric¨ piece. The involvement of a dove within a female sign lies within the piece's meaning and what Fairey is trying to convey. This portrait and the words ¨Power & Equality¨ connect with the well-known artist and activist Rosario Dawson. The focal point is of her from the shoulders up, and her head tilted to the left so we get a side view of her. Fairey's artwork is a call for gender equality and female empowerment everywhere but his inspiration. Fairey has used the same 3 colors within the artwork, which consists of a warm beige, a deep red, and a blue. He has skillfully separated these colors to help guide us around the piece, seeing every bit of it using his usual technique of collaging colors and using cutouts. 

The focal point is the powerful-looking womanś face in the center of the portrait with an afro outlining pulling our eyes around and down to the bold lettering at the bottom. You can see the negative space framing around her face which contrasts with the light colors to form the afro shape. The yellow-ochre border keeps everything tied together, which helps the whole piece tight as the colors flow through the entire image. Following the border, we can see more wording, ``Power to the people” which relates to the meaning behind the art which is the future withholding people's rights they deserve. The colors around these words are opposite to the ones below her shoulders, these words are red with black surrounding them whilst the ones below her shoulders are black with red writing yet still hold the same meaning and importance. The red used coinciding with the writing helps with the power these words hold. The color red is a symbol of power and love etc, spiritually, this color represents that you are ready to take action on a new goal or project and you are given the message to ¨have the courage to take action.¨ Fairey's idea for his ¨Power and Equality¨ portraits was to ensure that the awareness of gender equality and female empowerment is alive and known. This is a powerful example of that exact message, Fairey creates the black woman of the 60s equal rights era, depicted by her afro and psychedelic jewelry, which was the style back then. She raises her eyes to a future that holds the promise of equality, self-respect, and empowerment. 

The leading lines would be the lines along the woman's face created by the negative space in the background. The contrast of black and light grey contrast a distinct line that we follow down to where the two people meet. The focal point of the image is the gold-filled head positioned in the center. This image is a black and white photograph excluding the main focus. Eugenia used the method of cutting out images from old vintage magazines to use as a base picture and built from there, creating her famous surrealist feminine collages.

Annotations

3.1/3.2 - Logo Design Challenge